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Corporate law

Seven practice areas, one clear presence: the new corelaw website

corelaw is a corporate law firm in Hannover that works nationwide for companies, shareholders and private clients. For the new presence we developed the complete website, from the structure and the design through to a bespoke WordPress theme. The result is a calm, clear site that shows what the firm stands for and takes clients to a first conversation in a few steps.

The brief

A corporate law firm does not sell a product, it sells trust. Someone looking for a lawyer on company law, tax criminal law or after a dispute with their bank decides within minutes whether to call or keep looking. So the website had to do three things at once: show real depth, give orientation, and make the first step as easy as possible. No jargon where clients need plain language, and no barrier between the question and the contact.

The corelaw home page on a phone
A lawyer profile on the corelaw website on a laptop

A bespoke theme,
not a page builder

The site runs on WordPress, but without a page builder and without a pile of plugins. We developed a bespoke theme that holds everything the firm needs: practice area pages, lawyer profiles, FAQs, downloads, appointment requests, a blog and the privacy prompt. That keeps the site fast and maintainable and makes it independent of third-party code that will eventually stop being maintained. The firm still edits its own content in the browser, with no technical knowledge required.

Two things mattered particularly to us. The privacy prompt comes from the theme itself, with no external service, and stores only the visitor's decision. And the website adapts to individual needs: anyone who needs larger text, more contrast or less motion sets that on the page itself, and the setting is remembered for the next visit.

A structure that guides clients

Seven practice areas each have their own page, covering typical cases, how an instruction proceeds and the questions that go with it. Five lawyers introduce themselves and their specialisms. There is also an FAQ section with more than 100 answers sorted by practice area, a blog covering judgments and guidance, and a download area with powers of attorney, initial information sheets and checklists.

Every route ends in the same simple step: the appointment request. The client chooses whether to speak by phone, join by video or come into the office, and describes their situation in a few lines. Two minutes, not a marathon of form fields.

The practice areas of the corelaw website on a desktop

Being found, by AI as well

Visibility was part of how the site was built, not an extra afterwards. Every page has a clean heading structure, its own title and its own description. The website also serves structured data that search engines and AI assistants can read directly:

  • The firm as a LegalService with address, opening hours and catalogue of services.
  • Each lawyer as their own entry of type Attorney.
  • The FAQs as an FAQPage, so that individual answers can be surfaced directly.
  • Breadcrumbs and a sitemap, so that every page has its place in the structure.

The side effect: more than 100 fully written answers from practice are exactly the material chat assistants use to answer questions on commercial law. Someone asking about a law firm today therefore sees this firm's content instead of being routed past it.

What this shows

A website is not a brochure, it is the first contact with a client. It has to explain in seconds who works here and what for, answer the questions that come before the call, and then get out of the way. That is exactly what we built it for, from the first draft to the finished theme, all from one source.

The scope

What the new website does.

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