Websites

Your website is
not a business card.

It is where enquiries begin. We build websites that capture enquiries, connect to your back office and are understood by search engines and AI systems.

All services
MacBook showing the German Legal Tech Summit home page, in front of it an iPhone with a digital congress ticket.

The problem

What many websites
fail to do.

  • Enquiries with nowhere to go

    A form sends an email, then the manual work starts.

  • Content that goes stale

    Changes require an agency, so they do not happen.

  • Hard to find

    Without clean structure, descriptions and structured data, the site stays vague for search engines and AI answer systems.

  • Slow and overloaded

    Heavy pages, third-party scripts and cookie banners cost trust and visitors.

The solution

A website
that works with you.

Bilingual, fast, privacy-friendly, and connected to the systems behind it.

  • Structured, not an inbox

    Enquiries arrive as cases in the back office or CRM, with all the necessary details.
  • Edit it yourself

    You maintain content, translations and images yourself, within a fixed design system.
  • SEO, GEO and AEO

    Clean structure, clear answers, structured data. Nobody can promise rankings, but the foundation can be built.
  • No dead weight

    Fonts hosted locally, maps and videos only after a click, analytics without cookies where possible.

What is possible

What a website
can do today.

Most websites show services and contact details. Much more is possible, ordered by what it brings you.

  • Win customers

    • Enquiries via a form instead of just a phone number
    • Request a quote with the details you need to calculate
    • Callback at a preferred time
    • Checklists or guides in exchange for contact details
    • Dedicated pages for individual campaigns
  • Support sales

    • Capture needs with a configurator
    • Show a price range directly on the page
    • Sort enquiries by urgency
    • Assign automatically to the right person
    • Sell services, products and vouchers directly
  • Appointments and communication

    • Book consultations online
    • Show only free slots from your calendar
    • Confirmation and reminder automatically
    • Reservations and events with registration
  • Automate processes

    • Every enquiry reaches the responsible person
    • Data flows into CRM, inventory or accounting
    • Tasks and follow-ups are created automatically
    • Documents from the form data
  • Social media and content

    • Posts for every channel from one article
    • Publish on LinkedIn, Instagram, Facebook and Google
    • Plan posts and approve before publishing
    • Newsletter from existing content
  • Recruiting

    • Job ads with their own application path
    • Apply without a cover letter in two minutes
    • Upload documents securely
    • Book the interview directly
  • Customer service

    • AI assistant that knows your services
    • Answer common questions before anyone calls
    • Protected customer area with documents
    • Collect reviews and feedback
  • Data and analysis

    • See which page brings enquiries
    • Compare channels, from Google to newsletter
    • Measure deals instead of counting visitors
    • Privacy-friendly measurement without tracking

No company needs all of this. What matters is a foundation that lets you add later without starting over.

From interest to contact

A visitor becomes
an enquiry.

Someone is interested in your service and gets a way to show it without having to pick up the phone.

On most websites

  1. 01
    They find a phone number and an address.
  2. 02
    They can only call tomorrow morning, it is 9 pm now.
  3. 03
    By then they have looked at two other providers.
  4. 04
    You never learn they were there.

On a website that works

  1. 01
    They book a consultation in the next free slot.
  2. 02
    Or request a quote and describe the project.
  3. 03
    The enquiry lands in the CRM with the responsible person, they get an instant confirmation.
  4. 04
    The next morning the case is ready on your desk.

Your website takes enquiries long after your office has closed.

One piece, eight appearances

Write once,
visible everywhere.

You publish an article on your website. Everything else is derived from it, partly automatically, partly with AI, always only after your approval. We have run this for ourselves for months.

  • LinkedIn post

    Tailored for your professional network.

  • Instagram post

    Image and short text in the right format.

  • Facebook post

    For customers and the region.

  • Google Business Profile

    A current entry visible in search.

  • Newsletter

    The issue is built from existing content.

  • FAQ

    The answer extends your questions and answers.

  • Campaign page

    A dedicated landing page for a promotion.

  • AI search systems

    Quotable sections that ChatGPT and others pick up.

Why ibx

Others build the page.
We build the path behind it.

We combine marketing, website, software, AI and automation because they belong together in everyday work. We ask these questions before the first draft.

  • What happens after an enquiry?

    The path behind it decides whether an enquiry becomes an order.

  • Where does the data go?

    Inbox, CRM or inventory system. Captured once, then it flows on.

  • Who handles it, by when?

    Responsibility and deadlines belong in the process, not in someone's memory.

  • What can run automatically?

    Confirmation, assignment, follow-up, document: everything that always runs the same way.

  • Which systems do we connect?

    Your programs stay, we connect them.

  • Which figures do you want to see?

    That decides what is measured. Visitor numbers alone answer no question.

  • What comes next?

    Booking today, a customer area next year, without a rebuild.

Approach

Understand first,
then build.

  1. 01

    Goals and content

    Whom do you want to reach, and what do these people ask?

    ResultSite structure and content plan

  2. 02

    Design

    A distinct identity instead of a template.

    ResultDesign system

  3. 03

    Build and migration

    Migrate content and redirect old addresses properly.

    ResultWebsite live, no ranking loss from the move

  4. 04

    Operation

    Updates, analysis, further development.

    ResultA website that stays current

Results

What you get.

Your website stops informing and starts working.

After launch we stay involved: we look after technology and security, add new features and analyse which pages bring enquiries.

  • A website that captures enquiries in a structured way
  • Integration with back office, CRM, newsletter or booking
  • A technical foundation for search engines and AI answers
  • Content in your hands without damaging the design
Book an initial call

01Questions

Before you
decide anything.

Appointment

A similar process
in your company?

In a 30-minute initial call we clarify where the biggest lever is and what a first, manageable step looks like. Pick a free time right here. You receive a confirmation with a calendar entry and can move or cancel the appointment yourself.

Prefer to write? info@ibx-company.de

Choose a day for your initial phone call (30 minutes).

October 2026
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