Questions and answers

Clear questions,
clear answers.

What companies ask us most often before a project: about working together, costs, data and the individual services.

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Working together

What services does ibx company offer?

Five that interlock: digitalising processes, AI and automation, custom software, websites, and strategy and support. For law firms and legal departments we bring them together under legal tech. Everything comes from one source, so there is no gap between advice, implementation and operation.

Who does ibx work for?

For law firms, legal departments and organisations with legally driven processes, and for mid-sized companies, typically with 5 to 250 employees. We are based in Hanover and work across Germany.

Do I have to book all services together?

No. Most clients start with the process that noticeably costs time and build from there. We do not recommend what you do not need.

What does the initial call cost?

Nothing. The initial call takes about 30 minutes and is free and without obligation. We look at your situation and tell you honestly where the effort pays off and where it does not.

Who will I be working with?

With ibx company from Hanover. Consulting, delivery and support come from one source, without handovers between changing providers. Whoever looks after your project knows your business.

Is the consulting eligible for funding?

Possibly. ibx is a registered consultant with BAFA, the German Federal Office for Economic Affairs and Export Control. Whether a programme applies to your project and how much funding is available depends on your company, the programme and the funds remaining. We check this in the initial call. The funding body alone decides on each application, so there is no automatic entitlement.

Digitalisation

What does digitalisation actually mean for a small company?

That data is entered only once and then flows to where it is needed. Double entries in Excel, the inbox and programs disappear, tasks and figures come together in one place. The result is time gained, not one more program.

Do we have to replace our existing software?

As a rule, no. We connect your familiar programs, calendars and interfaces instead of replacing them. A switch is only on the table if a system causes more effort than it saves, and then we say so openly.

Where is the best place to start?

With the process that costs the most time today. We map the processes and put a figure on the effort. That shows where getting started pays off fastest and where digitalisation would cost more than it brings.

How long does the changeover take?

We do not change everything at once, but one area after another. That keeps the business running, and each step pays off before the next one starts.

AI and automation

Where does AI really pay off for mid-sized companies?

For recurring tasks with clear rules: reading and assigning documents, preparing standard replies, compiling reports, answering calls. Where experience, negotiation or responsibility are involved, we say honestly that AI is not the right answer.

How do you handle data protection with AI?

Before building, we define which data goes to which service, who sees it and where a person decides, and we document it. Where necessary we use services with processing in the EU or locally operated models. The legal assessment remains with you and your data protection advisers.

What does an AI phone assistant do?

It takes calls, answers recurring questions from the knowledge you provide and creates a case in the system. Your team gets a finished entry instead of a note on a scrap of paper.

Does the AI then decide on its own?

No. The AI prepares and suggests. You decide what runs automatically and what a person checks. After set-up we review quality and limits, document the solution and train your team.

Custom software

When is custom software worth it compared to standard software?

When you have to bend your processes around the program instead of the other way round. Whatever you save on licences, you otherwise pay in detours. A custom application contains exactly what you need.

Do we need separate apps for iPhone and Android?

No. We build web apps that run on any device and can be installed on the home screen. No app store process, no two code bases, one version for everyone.

How do you keep the project from becoming bloated?

We cut the scope down to what has an effect and deliberately leave out the rest. You see working parts early and can adjust course.

What happens after hand-over?

Then operation begins. We support roll-out, backups, maintenance and further development and extend the application as your processes evolve.

Websites

What does a modern website need to do?

Three things. Be found, on Google and in AI answers. Lead visitors to an action: enquiry, appointment, download. And pass the captured data on, to the responsible person, the CRM and the systems that need to know.

Will we be found on Google with a new website?

We build in the technology for it: fast pages, clean structure, clear answers and structured data. How quickly it pays off depends on the competition. Nobody can seriously promise first place, and neither do we.

Will our website be found by ChatGPT and other AI systems?

AI systems prefer to cite clear statements that stand on their own: named services, places and questions with an answer right next to them. We structure content that way and add machine-readable markup. Nobody can guarantee a citation.

Can we maintain the website ourselves?

Yes. You maintain texts, images, translations, menus and search descriptions in the back office, within a fixed design system. That keeps the design intact even when many people contribute.

Why is a simple company website no longer enough?

Because it only informs and does nothing else. Someone looking for a service at 9 pm finds a phone number and cannot call. By the next morning they have looked at two other providers. A modern website takes the enquiry at that moment, books the appointment or delivers the document and passes it straight to the right person.

How can a website win enquiries?

By offering visitors more than a phone number. They can book a consultation, request a quote, arrange a callback, download a checklist, configure their needs or subscribe to the newsletter. The details land in the system automatically, are assigned to a person, confirmed immediately and set for follow-up.

What does a professional company website cost?

That depends on the scope, and the scope depends less on the number of pages than on what the website should do. A page with a contact form is different from one with booking, CRM integration, customer area and automated follow-up. In the free initial call you get a reliable estimate before you commit.

Can a website be connected to a CRM or other systems?

Yes, and that is usually where the real benefit comes from. Enquiries flow into the CRM, orders into inventory, invoice data into accounting, appointments into the calendar. We connect existing programs instead of replacing them. If there is no interface, we check honestly whether the detour is worth it.

How can AI be built into a website?

Most often as an assistant that knows your services and answers standard questions around the clock. In the background AI pre-sorts enquiries, turns free text into structured data and prepares content for the channels. The AI prepares, you approve. It runs on servers in the EU, or entirely in-house if you wish.

Does ibx work with WordPress or a website builder?

Usually with WordPress, because it keeps you independent and the site can grow in any direction later. With website builders the site is only yours as long as you pay, and integrations soon hit a wall. Where a task goes beyond that, we build the application behind it ourselves and connect both.

Strategy and support

What does strategy consulting bring a small business?

It separates what feels urgent from what really matters. Instead of ten unfinished projects you work on the few levers that make the difference and can show at the end of the year what they achieved.

How does the strategy consulting work?

First we get an honest picture of market, strengths and bottlenecks and put the figures next to it. This leads to a sharper positioning, a clear order of projects and a roadmap with responsibilities and milestones. Then we support the implementation.

Do I just get a concept at the end?

No. At the end there is no slide deck but a plan your team can implement, and we stay involved. We put decisions into context, hold the course and adjust when things change.

What does strategy consulting cost?

That depends on the scope, which we only know once we have seen your situation. The initial call is free and without obligation; afterwards you get a reliable estimate before you commit.

What is the difference between consulting and sparring?

Consulting ends with a recommendation, sparring accompanies the decision. We are there in regular sessions, put things into context, name risks and ask the uncomfortable questions.

How often do the sessions take place?

In a fixed rhythm we agree on together for your project. More important than frequency is that the sessions happen and that someone is reachable in between when a decision cannot wait.

How long does the support last?

As long as you need it. We step back as soon as your team carries the topics itself, and we will say so ourselves.

Appointment

A similar process
in your company?

In a 30-minute initial call we clarify where the biggest lever is and what a first, manageable step looks like. Pick a free time right here. You receive a confirmation with a calendar entry and can move or cancel the appointment yourself.

Prefer to write? info@ibx-company.de

Choose a day for your initial phone call (30 minutes).

November 2026
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